Tim Hortons enhances Roll Up the Rim ahead of 5-year plan
February 17th
www.cbc.ca
http://www.cbc.ca/news/canada/toronto/tim-hortons-enhances-roll-up-the-rim-ahead-of-5-year-plan-1.2540106
From what we learned in marketing it is important to set goals for a company as well as always improving marketing strategies. Our beloved Canadian coffee shop Tim Hortons is doing very well for its self in regards to those key topics. This year Tims has gone up in sales by 1.7% and 3% in the USA. However people are expecting even more from the franchise.
To mark the 50th anniversary, Tims decided to change up Roll Up the Rim by adding an online element to it. You can now play online as well which ups your chances of winning all of the generous prizes Tims are offering. Roll Up the Rim is an extremely successful marketing strategy that has done wonders for the company and surely will continue to grow and stick with there expansion plans. They have proven they can change with society by adding the online element.
I'm glad to see a Canadian company do well, especially one I truly enjoy. Tims does a lot of wonderful sponsorships with the money they make so I hope more people buy into the Tims way of life and help out not only a Canadian company but what they stand for as well.
I wasn't aware that you could play roll up the rim online as well... I knew about the two roll ups which I think is a fantastic idea (for marketing purposes) to celebrate their 50th anniversary. I agree that Tim Hortons has changed society... one cup at a time!
ReplyDeleteTim Hortons has really changed in the past few years. Not only in their marketing but in there products. Making more specialty drinks and food items. This has been somewhat of a positive change from me a customer's perception, the line ups take longer because the orders are more complicated and take more time to prepare. Also, I enjoyed the classic feeling of Tim Hortons! They know what their doing and I am sure they could start selling dog food and people would still go to time for their medium double double. So happy Anniversary Tim's! I'll be heading online play roll up now!!!
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